Key highlights
While the data indicates that advanced phones continue to dominate the African mobile ad market with 84% share, smartphones register faster growth than advanced phone impressions. This follows the global trends of increasing smartphone usage and penetration.
Isis Nyong'o, VP and MD of InMobi Africa confirms, "Mobile ad impressions continue to grow at a rapid pace across the continent. The smartphone segment continues to show strong growth in South Africa with RIM OS as a notable highlight. Mobile access has given consumers a convenient, affordable way to access digital content wherever they are, which has brought about this enormous advertiser opportunity."
The report finds that Nigeria and Ethiopia show the fastest mobile ad growth among mobile markets in Africa during Q2. South Africa maintains the top position as the largest African mobile market and represents one of every four mobile ads across the continent.
The full report is available to download at www.inmobi.com/research.