This initiative is made possible through Pick n Pay, one of the sponsors of the conference joining forces with (FTfA) to reduce the carbon footprint of the conference.
Jeunesse Park, founder, fundraiser and marketer for FTfA, international advisory board member for OgilvyEarth, director of Global Carbon Exchange and one of the speakers at the conference, will ensure that every delegate receives a certificate from the organisation celebrating the initiative.
"There are great opportunities for brands, especially with climate change, to educate and raise awareness through branding initiatives. FTfA has assisted many companies that want to align their brand and CSI with this shift in consumer thinking towards sustainability, and it has really worked for them.
"This initiative of Pick n Pay's is a case in point. Not only does it clearly demonstrate in a very tangible manner the chain's commitment to sustainability, it makes the point in a way that benefits people less fortunate than those attending the conference," Park said.
Brands & Branding for Good conference is said to be the first local branding conference to explore the relationship between the trend towards sustainability and the brand. Local branding authorities Andy Rice and Jeremy Sampson are the conference chairpersons for the first and second days respectively while speakers include:
BizCommunity is one of the media partners for the conference.
Enquiries and bookings for the conference or online at www.brandsandbrandingconference.co.za.
