The two new editions, called TygerBurger De Grendel and TygerBurger Tyger Valley, will be launched on Wednesday, 4 May, and promise to be jam-packed with local community news. They will be distributed free.
The Bellville edition will be split in two: TygerBurger Bellville will now be distributed to more than 19,000 households and TygerBurger Tyger Valley will be distributed to over 17,000 homes. De Grendel, previously served by the Goodwood and Parow edition, gets its own edition, which will be covering areas including Burgundy Estate, Plattekloof, Panorama, Richwood, Monte Vista, Bothasig and Edgemead. TygerBurger Parow will now be distributed to more than 14,000 households; TygerBurger Goodwood to 14,000 and TygerBurger De Grendel to nearly 19,000 homes with copies being distributed in the area every Wednesday.
According to editor, Marita Meyer, the free sheet’s hyper-local content has always been its winning recipe. “Each of our zoned editions carries content which is relevant to that specific area’s readers. This means no zoned edition of TygerBurger would ever look alike – they’re all ‘custom-made’.”
Latest newspaper circulation statistics show that free community titles have experienced growth and that free sheets are the way to go.
WP Media general manager, Clement Singh, said, “A recent study indicated that a large percentage of readers read their local paper from the first to the last page. This is the type of audience engagement that we continuously strive to achieve. I am also very excited to increase the footprint in most of our editions to keep up with the growth in our communities. This is a very exciting time at WP Media and I trust that all our stakeholders would appreciate the value this expansion is expected to achieve.”
