According to the World Association of Newspapers (WAN), although digital innovation is a primary area of newspaper industry development, print and advertising continue to fund these new ventures, as well as being the profit centers for the vast majority of newspaper companies, even in these tough times.
The new “Power of Print” Conference and Expo, to be held 27 - 28 May, and the annual World Newspaper Advertising Conference and Expo, to be held on 28 - 29 May in the same venue, will showcase the best examples of revenue generating and cost-saving innovations at newspaper companies today.
Some highlights:
According to Pentikäinen, the modern newspaper is like a portfolio of specialised magazines, but with one brand and style of content. Pentikäinen will speak about the factors used to create such portfolios and, perhaps most importantly, how they create commercial value.
The individuated newspaper would make possible very targeted advertising and begin to compete with direct mail advertising, a category which has grown tremendously in the last 10 years.
The research is a preview of the soon-to-be-published Power of Print report, a part of the SFN annual series of strategic reports for WAN members.
Printcasting makes it possible for anyone to create a printable PDF publication online, whether or not they have their own content. Local bloggers and news organisations make their content available for printcasts in exchange for a share of advertising revenue that is generated through a self-serve advertising tool.
The MEN model is based on honest dialogue between managers and staff, a clear flow of information and clear understanding of performance, and rewards and motivation to guarantee success. The presentation will describe both the process and the outcomes.
Full details of the two conferences, organised by the World Association of Newspapers, can be found at www.wan-press.org.