"Beeld embodies innovation and in line with media trends, has adapted to suit the new South African reader. According to the July 2003-June 2004 AMPS survey, 11.8% of Beeld readers use English as their home language, 5.8% of our readers are black and 1.4% are coloured. Making our first English TV commercial was a natural progression to reach our non-Afrikaans speaking readers, whilst flighting an Afrikaans version simultaneously, ensures that we maintain our relationship with our Afrikaans-speaking readers," explains Pieter Bruwer, Advertising Manager for Beeld.
The ad encouraged readers to enter Beeld's Q&A-style interactive competition, but they needed to buy a copy of Beeld on the 18th October when the competition card was inserted, and daily thereafter until 20th November to complete the competition, updating their card on a daily basis. Readers can determine whether they've won simply by watching The Block, 6.30pm weekdays on M-Net's Open Time.
As well as a grand prize of R100 000, prizes include Samsung TVs, DVD players, home theatre entertainment systems; prizes from Rhino Wall, Mugg & Bean and Montecasino; as well as Virgin Active memberships and cash giveaways.
