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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Africa's Biggest Kite Festival Cancelled
The Cape Town International Kite Festival 2004 has been cancelled. Cape Mental Health Society, organisers of the Festival, say they have not secured sponsorship to make this year's event financially viable. With 20,000 visitors, over R1.2 million of media exposure this event is a brilliant vehicle for the right sponsor. Contact Parveen Dalvie on (021) 447 9040.
