PR helps brands earn a place in culture
Evan-Lee Courie
PR the thread that weaves connection across the fabric of society
Kisha Reader-Bain
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Bridget von Holdt
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Facing up to fast food
McDonald's Global Reality Packaging initiative is a search for the next face of McDonald's global packaging. "The Global Reality Packaging initiative will make ordinary, everyday people international stars," says Sechaba Motsieloa, marketing director of McDonald's South Africa. "I think this provides an excellent opportunity for us to connect and get to know our customers in relevant and innovative ways." Enter before 31 May 2006 by logging onto www.mcdglobalcasting.com.
