BBC Food will be revitalised in terms of general imaging and a new payoff line as of 15 September 2005. The content has also been given a revamp with new shows like the 'My Favourite Chef Competition' and health-related programming in the Health Block slot, such as 'You are what you eat'. Advertisers can take advantage of this block and reach loyal BBC Food health- conscious viewers by investing in the Buy one get one free offering from Oracle Airtime Sales, which runs from September to December 2005.
