
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Last week, reports the Mail & Guardian Online, US presenter Mika Brzezinski of MSNBC's Morning Joe programme refused to lead with the Paris Hilton release from jail story, first apologising for the story, then trying to set it alight and then finally shredding it. To read more, click here. To view the YouTube hit clip, click here.