Adding sparkle to OOH

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The new sparkling billboards of Clover billboards for its 'Way Better' campaign consist of sequins placed by hand, by a team who travelled from one billboard to the next. This rare kind of signage, conceptualised by Clover's lead advertising agency, Joe Public, was much more costly than erecting a regular billboard, but when weighed up against the high impact the billboards would have, it was an easy decision for Clover South Africa's brand manager, Sherian King. Billboards are in Cape Town, Durban, Johannesburg and Pretoria.