Retail In brief South Africa

Aquafresh targets the tongue

GlaxoSmithKline Dental Health Services has launched the only toothbrush designed to clean both teeth and tongue. The new Aquafresh Flex Tooth & Tongue toothbrush has been proven to remove five times more bacteria than normal brushing alone. The company has also launched new Aquafresh Extreme Clean fluoride toothpaste with micro-active foaming action. They will be supported by R4 million worth of marketing spend between July-December 2004.

Let's do Biz