According to Adweek, Disney has assigned media responsibilities for 20th Century Fox to dedicated division OMDE as a result of moving more of its media buying and planning business with Omnicom Media Group (OMD). This means OMDE is handling Disney's negotiations for the 2019/2020 upfronts.
The news follows Disney's completion of its $71.3bn acquisition of Fox in March. OMD has been Disney's primary media agency since 2013 when it won the film studio's business away from incumbent 4D, a Publicis Groupe solution. Now, it will handle media planning and buying for that studio as well as Marvel, Pixar, Lucasfilm, Fox Searchlight, 20th Century Fox Films and Home Entertainment as well as the upcoming Disney+ streaming service.
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