Packaging In brief South Africa

New look for Roodeberg

A classic blend of red varietals, KWV's Roodeberg maintains its well-known heritage and style but also needs to evolve with modern lifestyles. This is evident with a new modernised look reflecting the brand's classic image with a sophisticated and bold appearance. White backgrounds on the labels have replaced the traditional cream colour and the packaging material quality was improved to endorse the unreserved quality of the product. Roodeberg is a vibrant medium-bodied red wine with upfront blackcurrant, plum and strawberry aromas complemented by chocolate, liquorice, toasted nut flavours and hints of tobacco. The new Roodeberg packaging will be available from all leading liquor outlets priced at R69.95.

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