20 years of helping Africa's biggest brands turn complex customer realities into simple experiences they can't live without. (Formerly Praekelt Consulting)
Helm (previously Praekelt Consulting), Africa's customer experience innovation experts, will be going global again with its client Dr. Oetker, purveyors of the perfect pizza. 11 May 2022Read more
South African brands love a chatbot, don't they? It's not hard to see why. On the face of it, it's a machine that can talk to millions of customers on your behalf without the need for human intervention. It's a convenient, cheap, and cheerful way to solve everything. Right? 19 Jul 2021Read more
