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20 years of helping Africa's biggest brands turn complex customer realities into simple experiences they can't live without. (Formerly Praekelt Consulting)
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Giving children a SmartStart with chatbotsA multilingual bot steps up to bridge the gap and secures a Smarties Award in the process. 13 Jun 2022 Read more

Helm goes global with Dr. OetkerHelm (previously Praekelt Consulting), Africa's customer experience innovation experts, will be going global again with its client Dr. Oetker, purveyors of the perfect pizza. 11 May 2022 Read more

A chatbot won't solve all your problemsSouth African brands love a chatbot, don't they? It's not hard to see why. On the face of it, it's a machine that can talk to millions of customers on your behalf without the need for human intervention. It's a convenient, cheap, and cheerful way to solve everything. Right? 19 Jul 2021 Read more

Praekelt joins Frontify in the new age of brandingSouth African tech and service design company becomes official partner for the Middle East and Africa. 3 Mar 2021 Read more

Free legal help for South AfricansLUMA and have co-created a chatbot that makes legal help available and accessible to all South Africans. 19 Oct 2020 Read more

The Covid-19 chatbot that saved livesIn the days following South Africa's first case of Covid-19, WhatsApp chats were littered with doomsayers, mask makers and wildly-priced hand sanitisers. And worst of all, there was a lot of fake news being spread by the well-intentioned yet ill-informed. 3 Aug 2020 Read more

Absa Life launches a bot that helps both customers and employeesAnyone who has tried to check an insurance policy unsuccessfully will know the pain of not being able to find the information you are looking for. But that has changed for Absa Life funeral policyholders. 1 Jul 2020 Read more

Comms in the time of coronaWith remote working now a reality for big corporates, companies like MTN are using WhatsApp chatbots for their internal comms. 20 May 2020 Read more

WhatsApps from the MTN CEOSA's big yellow telecommunications co now sends their company comms on the popular social app, including personalised messages straight from the top. 13 Feb 2020 Read more

Creating jobs through digitisationHow a simple WhatsApp assistant is connecting the next six million entrepreneurs to life-changing earning opportunities. 10 Dec 2019 Read more

A trolley full of featuresWe all know what it's like playing dodgem-trolleys for a cut-price PlayStation. So when Makro asked us to help make life even better for their customers, we jumped at the chance to give them a super-smart WhatsApp assistant. 4 Dec 2019 Read more

SAFA changes the game for world footballThe South African Football Association has partnered with Inqaku and to launch a WhatsApp chat service that gives thousands of FIFA-registered footballers and amateur clubs the information they need to get on with the game. Not only is this a first in South Africa, but it makes SAFA the first football association in the world to integrate its membership system and allow player verification on WhatsApp. 23 Oct 2019 Read more