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Karabelo Mokoena qualified as a copywriter at Vega School of Brand Communications and was working on the Cell C BTL account before finishing his studies. He officially started out in the industry in Gauteng under the guidance of Nathan Reddy, with clients such as Heineken and Edgars.

As a senior copywriter based in Cape Town, he then predominantly worked on various major retail accounts. Karabelo is currently working as a Market-centric Advertising Consultant; clients include Brandnew Marketing, Parliament, Tea Association of South Africa and he is also a member of the Vega School of Brand Leadership Advisory Council. Email him at az.oc.evissamca@olebaraK.