Cesar Vacchiano | Bizcommunity

Cesar Vacchiano | Bizcommunity

News

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Advertising

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Issued by DMASA 21 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Judges of the IAS Agency Credentials Award announced

Advertising

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 16 Aug 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa

Marketing & Media

Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Marketing

Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Marketing & Media

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed

Marketing

Joe Public United's Pepe Marais and Xolisa Dyeshana lead Agency Scope's top creative professionals

14 Feb 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Marketing & Media

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies

Marketing

#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Danette Breitenbach 1 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Marketing

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

IAS agency credentials - 2 gold winners for 2023

Marketing

IAS agency credentials - 2 gold winners for 2023

Issued by DMASA 13 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories

Marketing

Agency Scope introduces trophies for SA winners

14 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

Marketing

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants

Research

Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

16 Oct 2023

Source: © Business Insider Cesar Vacchiano, Scopen International president, gives insights from Cannes Lions 2023

Cannes Lions

7 insights from #Cannes2023

Cesar Vacchiano 8 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Research

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Advertising

All the reasons every CMO needs a specialist services advertising agency

Paul Middleton, Issued by Ebony+Ivory 31 May 2023

Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America

Advertising

Latin America's marketing economy: huge opportunities despite challenges

19 Apr 2023

Advertising

Global trends show brands value collaborative agencies

28 Mar 2023

Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,

Research

Agency Scope SA: Divulging what marketers really think

17 Mar 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term

Marketing

#BizTrends2023: 10 trends to take us from permacrisis to permahope

César Vacchiano 10 Jan 2023

Advertising

Scopen releases results of second Sustainability Report in Latin America

25 Nov 2022

IAS Agency Credentials Gold Award for 2022 goes to Ogilvy

Marketing

IAS Agency Credentials Gold Award for 2022 goes to Ogilvy

Issued by DMASA 15 Nov 2022

Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023

Research

Scopen 2023/24: South Africa's fifth wave study set for May

25 Oct 2022

Judges of the IAS Agency Credentials Award announced

Direct Marketing

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 12 Sep 2022

Agency credentials: So much more than swagger

Direct Marketing

Agency credentials: So much more than swagger

Issued by DMASA 30 Aug 2022

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator

Marketing

Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Marketing

Post-pandemic global trends in client-agency partnerships

21 Jul 2022

Research

China and SA share a love for specialist agencies

5 Jul 2022

Source: © rawpixel The Agency Scopen has revealed some key trends in the SA agency market

Marketing & Media

Key marketing and media agency trends in South Africa

13 Jun 2022

Agency Scope launches data platform to enable effective business success

Digital

Agency Scope launches data platform to enable effective business success

4 Apr 2022

Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals

Advertising

Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals

Issued by Ogilvy South Africa 22 Feb 2022

Agency Scope 2021/22: Nando's top company & Chicken Licken top campaign

Marketing

Agency Scope 2021/22: Nando's top company & Chicken Licken top campaign

14 Feb 2022

The hows, whys and what defines integration in South Africa

Marketing & Media

The hows, whys and what defines integration in South Africa

3 Feb 2022

Agency Scope 2021/22: Trends, tactics and triumphs

Marketing & Media

Agency Scope 2021/22: Trends, tactics and triumphs

27 Jan 2022

#BestofBiz 2021: Marketing & Media

Marketing & Media

#BestofBiz 2021: Marketing & Media

13 Dec 2021

Most admired marketing professionals revealed

Research

Most admired marketing professionals revealed

29 Nov 2021

#BizTrends2022: View from on top of the world

Trends

#BizTrends2022: View from on top of the world

Cesar Vacchiano 7 Jan 2022

Winners of the IAS Agency Credentials Award for 2021

Direct Marketing

Winners of the IAS Agency Credentials Award for 2021

Issued by DMASA 18 Nov 2021

PR & Communications

PR Scope predicts a digital PR future

29 Oct 2021

Scopen conducts a study to analyse the involvement of companies with SDGs

Marketing & Media

Scopen conducts a study to analyse the involvement of companies with SDGs

30 Sep 2021