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ROI | Bizcommunity

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Insights-driven marketing: Reshaping consumer market research

Research

Insights-driven marketing: Reshaping consumer market research

Issued by BMi Research 17 hours

Powerful analytics measure real-world results with precision

Media

Powerful analytics measure real-world results with precision

Issued by Vicinity Media 6 Jun 2025

Source: © 123rf Chris Borain, executive director, IAB South Africa looks at what it take to move the digital industry forward to just keep up but to lead

IAB Bookmarks Awards

#Bookmarks2025: Embracing the challenges of the digital marketing landscape

Chris Borain 5 Jun 2025

No market research? You’re throwing good money after bad

Research

No market research? You’re throwing good money after bad

Issued by BMi Research 5 Jun 2025

Digital

Snackable content not a fad but a response

Tanika Corneleus 5 Jun 2025

Ryan Campher has been appointed VML South Africa’s data lead (Image supplied)

Digital

VML SA places data and technology at core of creativity with data lead appointment

4 Jun 2025

The 32 winners of the 2025 Product of the Year Awards have been announced (Image supplied)

Retail

The 32 Product of the Year 2025 winners

Issued by Product of the Year South Africa 30 May 2025

How top South African companies reach their target audience

Online Media

How top South African companies reach their target audience

Issued by Broad Media 29 May 2025

4 co-located trade shows maximise time and cost savings for industry

Security

4 co-located trade shows maximise time and cost savings for industry

Issued by Securex 2025 26 May 2025

Koo Govender, Publicis Groupe Africa, CEO, champions the need for an integrated approach in today’s evolving advertising landscape (Image supplied)

Marketing & Media

EXCLUSIVE: Publicis Groupe Africa's Koo Govender - Integrating media back to a unified offering

Koo Govender 26 May 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 20 May 2025

AfriGIS launches 'Resolve Water' - A game-changing digital platform to help navigate Africa’s water and climate future

Climate Change

AfriGIS launches 'Resolve Water' - A game-changing digital platform to help navigate Africa’s water and climate future

Issued by AfriGIS 15 May 2025

The most trusted form of online advertising in South Africa

Online Media

The most trusted form of online advertising in South Africa

Issued by Broad Media 15 May 2025

Biggles Removals weekly update on Sandton’s property, infrastructure and moving activity

Residential Property

Biggles Removals weekly update on Sandton’s property, infrastructure and moving activity

Issued by Biggles Removals 14 May 2025

Advertising

Why smart TVs are the new front door for brands

Leslie Adams 14 May 2025

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Financial Services

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Jon Jacobson, Issued by Omnisient 13 May 2025

Source: Supplied.

Property

Sectional title is hot property for first-time buyers in Cape Town

13 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Hard-hitting agenda set to inspire at Nedbank IMC 2025

IMC Conference

Hard-hitting agenda set to inspire at Nedbank IMC 2025

Issued by IMC Conference 14 May 2025

BusinessTech – where South Africa’s top companies advertise

Online Media

BusinessTech – where South Africa’s top companies advertise

Issued by Broad Media 8 May 2025

What happened to the people-first approach in media agencies?

Media

What happened to the people-first approach in media agencies?

Issued by Advertising Media Forum 7 May 2025

Instant delivery: How SA logistics is transforming to meet consumer demands

Logistics & Transport

Instant delivery: How SA logistics is transforming to meet consumer demands

Robin Fredericks 25 Apr 2025

The case for corporate investment in SME skills development in SA

SMEs

The case for corporate investment in SME skills development in SA

Daniel Orelowitz 22 Apr 2025

How to reach South African business decision-makers

Online Media

How to reach South African business decision-makers

Issued by Broad Media 17 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Retail

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Issued by Evolve Unlimited 9 Apr 2025

Form personal connections with customers through events and sponsorships

SMEs

Form personal connections with customers through events and sponsorships

Issued by SME South Africa 7 Apr 2025

How Africa’s businesses pay the price for cutting fraud prevention corners

Markets & Investment

How Africa’s businesses pay the price for cutting fraud prevention corners

Issued by Tishala Communications 3 Apr 2025

Marketing budgets: A catalyst for ESG transformation

ESG

Marketing budgets: A catalyst for ESG transformation

Sipetile Sixishe, Issued by Motherland OMNi 3 Apr 2025

Pictured: Davin Phillips. Image supplied.

Marketing

#BehindtheSelfie: Davin Phillips, CSA executive director

Aa-isha Hassiem 3 Apr 2025

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Online Media

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Kevin Cogill & Kgabele Memela, Issued by Dentsu 20 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Radio & Audio

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Issued by Mediamark 11 Mar 2025

Marketing

Rogerwilco joins the B Corp movement: What it means for employees, clients, and the industry

Mongezi Mtati 5 Mar 2025

Is excessive use of AI tools killing your in-bound marketing plans?

Tourism & Travel

Is excessive use of AI tools killing your in-bound marketing plans?

Issued by ANEW Hotels & Resorts 10 Feb 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Year of excellence for Location Bank and our clients – major achievements and milestones

Digital

Year of excellence for Location Bank and our clients – major achievements and milestones

Issued by Location Bank 25 Feb 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

The wall fan cooled hall at ADC's CPT 1 facility in Cape Town, with a graphic of Africa overlaid. Source: Lindsey Schutters.

4th Industrial Revolution

Open source models could light African AI fire

Lindsey Schutters 20 Feb 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Image supplied.

Film & Cinematography

8 animation projects selected for Durban FilmMart 2025 programme

14 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

Thumiso Masoha is FCB Africa's new chief experience officer (Image supplied)

Advertising

FCB Africa's bold move: Thumiso Masoha appointed chief experience officer

6 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Source: © 123rf Scopen South Africa has launched its New Business Report, a no-charge resource designed to enhance industry knowledge around new business activity in the advertising and communications sectors

Marketing

Scopen South Africa unveils creative and media agencies new business report

30 Jan 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025