Brand building | Bizcommunity

Brand building | Bizcommunity

News

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 1 day

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

Retail Marketing

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

3 days

The summit was launched in 2025. Source: Supplied.

Branding

Inside Pat on Brands' Business to Brand Summit

Karabo Ledwaba 3 days

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social Media

Social media is not a vending machine, it’s a relationship

Oratile Papo 7 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

Amazon South Africa celebrates top sellers at 2nd Annual Seller Summit

E-commerce

Amazon South Africa celebrates top sellers at 2nd Annual Seller Summit

31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

Research

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Issued by Kantar 31 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Crisis isn’t the time to improvise

PR & Communications

Crisis isn’t the time to improvise

Keke Matlou, Issued by Incentive Travel & Events 24 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

New York Festivals Lady Liberty will host a global virtual panel, Rewriting the Creative Playbook from the Middle East and the Role Women Play (Image source: © Bluffteon Today )

Advertising

NYF spotlights women shaping the Middle East’s creative future

19 Mar 2026

The 2026 Africa SABRE Awards took place on March 17 at The Venue Melrose Arch in South Africa (Image source: © Provoke Media )

PR & Communications

All the 2026 Africa Sabre Awards winners

18 Mar 2026

Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

Advertising

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

Jenny Griesel Communications recognised in 2026 SABRE Africa Award Nominations

PR & Communications

Jenny Griesel Communications recognised in 2026 SABRE Africa Award Nominations

Issued by Jenny Griesel Communications 16 Mar 2026

Despite the current media narrative, brands that play it too safe risk missing out on significant opportunities in Great Britain’s cause landscape, the findings show (Image supplied)

Marketing

Effie and Ipsos: Brands playing it too safe risk missing opportunities

5 Mar 2026

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Retail Marketing

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Evan-Lee Courie 24 Feb 2026

Marketing

How short-termism is hindering APAC's marketing effectiveness

24 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, says for brands, Q1 is the most strategically valuable quarter of the year (Image source: © 123rf )

Marketing

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

Chilliengine shortlisted in 3 categories at 2026 Sabre Africa Awards for 2nd consecutive year

PR & Communications

Chilliengine shortlisted in 3 categories at 2026 Sabre Africa Awards for 2nd consecutive year

Issued by Chilliengine 17 Feb 2026

From farm gates to great escapes: The rise of agritourism in South Africa

Agriculture

From farm gates to great escapes: The rise of agritourism in South Africa

Desry Lesele 10 Feb 2026

How are leading brands harnessing trust and AI to drive growth, create value, and deliver meaningful impact? (Image source: © 123rf )

Branding

5 lessons: How leading brands are harnessing trust and AI

6 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

Beyond Points: AI rewrites the rules of retail loyalty

Retail Marketing

Beyond Points: AI rewrites the rules of retail loyalty

Mosa Ntwampe, Issued by Brave Group 4 Feb 2026

5 out-of-home trends that will define 2026

OOH

5 out-of-home trends that will define 2026

Steve Duck, Issued by Tractor Outdoor 29 Jan 2026

The Davos blind spot: Why Africa’s AI opportunity lies in its complexity

Marketing

The Davos blind spot: Why Africa’s AI opportunity lies in its complexity

Musa Kalenga, Issued by Brave Group 27 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Advertising

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

Marketing

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

Entrepreneurship

SA entrepreneurs get new brand-building support network

13 Jan 2026

Advertising

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Ogilvy South Africa: Taking humongous dreams to a new home in Woodmead

Advertising

Ogilvy South Africa: Taking humongous dreams to a new home in Woodmead

Issued by Ogilvy South Africa 17 Dec 2025

Founder of Veldskoen Shoes launches Made in RSA, a growth tech business

Retail

Founder of Veldskoen Shoes launches Made in RSA, a growth tech business

10 Dec 2025

Marketing

Are CMOs asking their agencies the questions that matter?

Jaco Lintvelt 10 Dec 2025

#Orchids&Onions: A helicopter for wors? Sixty60 soars while CarTrack sinks

#OrchidsandOnions

#Orchids&Onions: A helicopter for wors? Sixty60 soars while CarTrack sinks

Brendan Seery 10 Dec 2025

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

#Effies2025 | Halo and Pineapple: 100% sustained results

Effie Awards

#Effies2025 | Halo and Pineapple: 100% sustained results

Danette Breitenbach 28 Nov 2025

Ogilvy named Digital Agency Of The Year at the 2025 Smarties

Digital

Ogilvy named Digital Agency Of The Year at the 2025 Smarties

Issued by Ogilvy South Africa 26 Nov 2025

SU scoops 27 accolades at annual national marketing and communication awards

Marketing

SU scoops 27 accolades at annual national marketing and communication awards

Issued by Stellenbosch University 25 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

Supergoop taps former Amazon US Beauty GM as its new CEO

Aesthetic Medicine

Supergoop taps former Amazon US Beauty GM as its new CEO

24 Nov 2025

Flash Gala case study highlights rising importance of branding in fresh produce

Agro-processing

Flash Gala case study highlights rising importance of branding in fresh produce

19 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025