Creative strategy | Bizcommunity

Creative strategy | Bizcommunity

News

Marketing

Data shows creative drives up to 30% more sales

3 hours

Penquin celebrates 25 years of strategic brilliance and creative impact

Marketing

Penquin celebrates 25 years of strategic brilliance and creative impact

Issued by Penquin 28 Aug 2025

Stop overestimating AI and get the most out of your creative efforts

Digital

Stop overestimating AI and get the most out of your creative efforts

Issued by Incubeta 20 Aug 2025

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

Cannes Lions

#CreativeCircle2025: Influencing real cultural, societal and economic change

Terry Levin 4 Aug 2025

Medalla is one of the standout creative strategy campaigns.

Cannes Lions

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

The Creative Circle event takes place next week in Joburg and Cape Town, featuring some of the best creative minds in the country. Book your seats now (Image by Carl Willoughby)

Cannes Lions

Book now for the Joburg and Cape Town Creative Circle Full Circle

18 Jul 2025

Announcing the 2025 Echo Awards board of governors: Leading the future of data-driven marketing

Direct Marketing

Announcing the 2025 Echo Awards board of governors: Leading the future of data-driven marketing

Issued by DMASA 11 Jul 2025

Brandhead evolves: From media owner to full-service creative digital advertising agency

Digital

Brandhead evolves: From media owner to full-service creative digital advertising agency

Issued by Gida Media 1 Jul 2025

Source: © 123rf At this week’s Cannes Lions Festival of Creativity, AI has been a major focus, with many calling it the future of advertising. Saul Marquez, CEO of global digital marketing agency Outcomes Rocket three key takeaways for the evolving world of AI-powered advertising

Cannes Lions

3 Insights from #Cannes2025 on the world of AI-powered advertising

Saul Marquez 18 Jun 2025

#Cannes2025 winners: Experience and Strategy Lions

Cannes Lions

#Cannes2025 winners: Experience and Strategy Lions

Danette Breitenbach 20 Jun 2025

Cannes Lions shortlists released on Tuesday, 17 June include a number of South African agencies, with Joe Public with two shortlistings

Cannes Lions

#CannesLions2025: Joe Public adds two more shortlistings

Danette Breitenbach 17 Jun 2025

South African creativity and judging Cannes 2025

Cannes Lions

South African creativity and judging Cannes 2025

Pete Case, Issued by Ogilvy South Africa 5 Jun 2025

The AI-resilient professional: Future careers in the age of automation

Higher Education

The AI-resilient professional: Future careers in the age of automation

Hoosen Essof and Deepti Govind, Issued by Regent Business School 29 May 2025

Zuzu the Hermit Crab: Where animation meets activism

Film & Cinematography

Zuzu the Hermit Crab: Where animation meets activism

Issued by Scholars Film 28 May 2025

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 20 May 2025

Cannes Lions

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

Clockwork named Old Mutual specialist lead creative agency

Advertising

Clockwork named Old Mutual specialist lead creative agency

Issued by Clockwork 22 Apr 2025

With the Bookmark Awards deadline extended to 25 April, now if the time to fine tune your entry (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: 5 Tips to a winning entry, deadline extended to 25 April

14 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Sbu Sitole is the chief creative officer at The Odd Number. Source: Supplied.

Advertising

Sbu Sitole named LIA Audio & Radio jury president

8 Apr 2025

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Marketing

Humanz South Africa welcomes Michael Cost as head of strategy and client development

Issued by Humanz 20 Mar 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025

The PR industry’s open-source problem: The unpaid pitch

PR & Communications

The PR industry’s open-source problem: The unpaid pitch

Issued by Brandfundi 27 Feb 2025

Leaders from Google, Havas, and VML join AME Awards advisory board

Advertising

Leaders from Google, Havas, and VML join AME Awards advisory board

21 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

Cannes Lions

#Cannes2025: 3 top creatives from continent named jury presidents

Danette Breitenbach 17 Jan 2025

Andy Awards The International Andy Awards has released its shortlist with SA heading up the Africa shortlist

Advertising

Andys' Africa shortlist announced, Nigeria’s Steve Babaeko on Andy Awards Global Jury 20025

14 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

Dentsu Creative appoints award-winning TJ Njozela as executive creative director

Advertising

Dentsu Creative appoints award-winning TJ Njozela as executive creative director

Issued by Dentsu 3 Dec 2024

Merchant Capital’s Here We Grow campaign was conceived to redefine how South African SMEs perceive growth capital (Image supplied)

Marketing

#BehindtheCampaign: Merchant Capital’s Here We Grow campaign reflects SMEs' entrepreneurial journey

13 Nov 2024

Assegai Awards 2024: Extension for entries announced

Direct Marketing

Assegai Awards 2024: Extension for entries announced

Issued by DMASA 10 Sep 2024

Artificial Intelligence

Facing the future: How AI is transforming the world of paid media

Nokuthula Mayisa 9 Sep 2024

Image supplied. Post-merger, VML will operate two distinct brands in the market: the main VML agency, and The Hardy Boys, which will comprise The Hardy Boys and Grey South Africa. L to r: Dale Tomlinson, founder of The Hardy Boys and Jarred Cinman, CEO of VML South Africa

Advertising

Game-changing merger as The Hardy Boys and Grey form new creative agency

3 Sep 2024

Assegai Awards 2024: Get your winning entries ready!

Advertising

Assegai Awards 2024: Get your winning entries ready!

Issued by DMASA 11 Jul 2024

2024 Creative Strategy and Transformative Business Impact jury.

Events & Conferencing

LIA announces 2024 Creative Strategy and Transformative Business Impact jury

27 Jun 2024

Day 3 winners from Cannes Lions 2024

Cannes Lions

#Cannes2024: Day 3: Grande Prix and Gold winners announced

Danette Breitenbach 21 Jun 2024

Source: © Techsoulogy Ogilvy and Halo have been named in the Cannes Lions 2024 Film shortlist

Cannes Lions

#Cannes2024: Ogilvy and Halo named in latest shortlists

18 Jun 2024

Source: © ESG News Cannes Lions has released its next shortlists, with a second entry shortlisted for The Vluit Project by Promise Agency

Cannes Lions

#Cannes2024: Promise Agency gets second entry shortlisted

Danette Breitenbach 17 Jun 2024

#YouthMonth: Nothemba Belle - From palaeontology to strategy

Youth Month

#YouthMonth: Nothemba Belle - From palaeontology to strategy

Danette Breitenbach 10 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

Cannes Lions

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Advertising

London International Awards reveals 2024 jury for creativity in PR

15 May 2024

Sbu Sitole is the founder of The Odd Number. Source; LinkedIN.

Cannes Lions

#Cannes2024: 11 SA creatives on Cannes Lions' Shortlist Jury

Karabo Ledwaba 3 May 2024

SoCreative Summit returns to Johannesburg for a free exploration of creativity

Events & Conferencing

SoCreative Summit returns to Johannesburg for a free exploration of creativity

Issued by Business and Arts South Africa 29 Apr 2024

VML's Parusha Partab: Challenging the commonplace notion of strategy

Marketing

VML's Parusha Partab: Challenging the commonplace notion of strategy

24 Apr 2024

Branding

Every Coca-Cola is welcome promotes unauthorised street paintings of the brand's iconic logo

12 Apr 2024

5 tips for navigating pan-African influencer marketing campaigns

Marketing

5 tips for navigating pan-African influencer marketing campaigns

Asha Singh, Issued by Humanz 10 Apr 2024

Marketing

AI-powered automation: A game-changer for marketers

Natascha Torres 19 Mar 2024

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

Marketing

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

6 Feb 2024