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Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing












![Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI](https://biz-file.com/c/2311/718662-120x120.jpg?4)
























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![Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI](https://biz-file.com/c/2311/718662-120x120.jpg?4)



























