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Was media planning really less precise before AI?

Marketing & Media

Was media planning really less precise before AI?

Merissa Himraj, Issued by Advertising Media Forum 3 days

Marketing & Media

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Image supplied. the host of 94.7’s Night Pulse, Bolele Polisa speaking at the AMF Project Mentor

Marketing & Media

AMF's 2nd Project Mentor workshop provides valuable skills for media industry's young minds

12 Oct 2023

Showing value in a goldfish economy

Marketing & Media

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Image supplied. UAE dominated the NYF AME Awards with impressive trophy tally of 26

Marketing & Media

UAE dominates AME Awards with 26 trophies

14 Aug 2023

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Marketing & Media

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Mali Motsumi-Garrido, Issued by Tractor Outdoor 25 Jul 2023

Source © Desola Lanre Ologu

Marketing & Media

Digital marketing: A shift in media strategy

Pieter Groenewald 13 Mar 2023

Marketing & Media

5 marketing trends that will keep you ahead in 2023

Kevin Matos 30 Nov 2022

Debonairs Pizza challenges you to call up your A-Team with the new Large Cram-Decker campaign

Marketing & Media

Debonairs Pizza challenges you to call up your A-Team with the new Large Cram-Decker campaign

Issued by FCB Africa 6 Sep 2022

Covid catapults digital audio

Marketing & Media

Covid catapults digital audio

Mark Botha 9 Dec 2021

Sanlam appoints Incubeta as digital media planning and buying partner

Marketing & Media

Sanlam appoints Incubeta as digital media planning and buying partner

Issued by Incubeta 24 Nov 2021

Socioeconomic measures (SEMs) enable marketers to grasp realities for South Africans

Marketing & Media

Socioeconomic measures (SEMs) enable marketers to grasp realities for South Africans

Issued by Ebony+Ivory 4 Aug 2021

SEM lifestyle indicator shows media planning acceptance

Marketing & Media

SEM lifestyle indicator shows media planning acceptance

10 Jun 2021

Linda Baqwa, account manager for Streamline

Marketing & Media

#YouthMatters: Linda Baqwa strives for great achievements

Emily Stander 25 Jun 2021

Caxton delivers in-home

Marketing & Media

Caxton delivers in-home

Issued by Spark Media 1 Jun 2021

Everything you know about digital reach is wrong

Marketing & Media

Everything you know about digital reach is wrong

Shaun Frazao, Issued by Wavemaker 6 May 2021

Marketing & Media

PRC develops new media planning tool

30 Apr 2021

Media planning that interprets multiple studies to position brands

Marketing & Media

Media planning that interprets multiple studies to position brands

Issued by Ebony+Ivory 28 Apr 2021

Platform zone: Radio and reading in South Africa

Marketing & Media

Platform zone: Radio and reading in South Africa

Issued by Ebony+Ivory 24 Mar 2021

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA

Marketing & Media

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA

Issued by Tractor Outdoor 1 Mar 2021

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

Marketing & Media

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

Juanita Pienaar 30 Jul 2020

OOH - Determining the trends

Marketing & Media

OOH - Determining the trends

Dave McKenzie 2 Jun 2020

Lucy Aitken, managing editor, Case Studies, Warc.

Marketing & Media

Warc releases 2020 Media Strategy Report

21 Apr 2020

#AfricanAdShowcase: Outsurance taps into emotion to make buying insurance worthwhile

Marketing & Media

#AfricanAdShowcase: Outsurance taps into emotion to make buying insurance worthwhile

17 Feb 2020

#AfricanAdShowcase: King Price finds humour in communication breakdown and celebrates SA culture

Marketing & Media

#AfricanAdShowcase: King Price finds humour in communication breakdown and celebrates SA culture

27 Jan 2020

Winning ads featured in this week's Orchids and Onions column...

Marketing & Media

#OrchidsandOnions: 1 Stop gets it spot on

Brendan Seery 14 Jan 2020

#AfricanAdShowcase: MultiChoice may have a competitive edge over streaming services

Marketing & Media

#AfricanAdShowcase: MultiChoice may have a competitive edge over streaming services

2 Dec 2019

Marketing & Media

Which touchpoints deliver the most brand ROI?

Issued by Kantar 19 Nov 2019

#AfricanAdShowcase: Blue Ribbon bread ad shares mmmm yum moments with family

Marketing & Media

#AfricanAdShowcase: Blue Ribbon bread ad shares mmmm yum moments with family

14 Nov 2019

#AfricanAdShowcase: MetropolitanRepublic's 'The Driver' ad portrays warmth

Marketing & Media

#AfricanAdShowcase: MetropolitanRepublic's 'The Driver' ad portrays warmth

12 Sep 2019

Transit.TV unveils new look and feel

Marketing & Media

Transit.TV unveils new look and feel

Issued by Provantage 4 Sep 2019

Marketing & Media

Meaningful connections, by design

Tyler Greer, Issued by VDX.tv 18 Jul 2019

Maps to start collecting consumer insights from July 2019

Marketing & Media

Maps to start collecting consumer insights from July 2019

15 May 2019

Exciting changes ahead for Spark Media

Marketing & Media

Exciting changes ahead for Spark Media

Issued by Spark Media 6 Mar 2019