User generated content | Bizcommunity

User generated content | Bizcommunity

News

It was Sunset Time as thousands of user-generated sunsets transformed high-traffic billboards into moments of golden hour calm across the country. Source: Supplied.

OOH

Corona bets on user-generated sunsets for its latest outdoor push

2 hours

At the Davos Communications Summit, Paul Holmes, founder and CEO of PRovoke Media, cautioned about AI (Image supplied)

PR & Communications

Can trust be measured in an AI world?

Lebo Madiba 4 hours

Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities (Image source: © 123rf )

Media

The power and relevance of micro communities for B2B brands

Natascha Torres 6 Mar 2026

Advertising

Warc Report | Netflix's ad expansion could double revenue by 2026

19 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Image source: DC Studio from

Trends

#BizTrends2026 | Bowmans' team: Regulatory developments in fintech, TMT sectors help steer Africa's investment future

Ashleigh Hale, Kate Beretta and John Paul Ongeso 5 Feb 2026

Understanding how AI models learn

Technology

Understanding how AI models learn

Issued by Domains.co.za 30 Jan 2026

#NewBizPressOffice: Meet Actorvate, influencer marketing and UGC experts

Marketing

#NewBizPressOffice: Meet Actorvate, influencer marketing and UGC experts

Issued by Actorvate 28 Jan 2026

Speaking at the World Economic Forum in Davos, Salesforce chief executive Marc Benioff has stated that he wants AI regulated before more people die (Image source: © Salesforce

Technology

Salesforce CEO calls for AI regulation following “suicide coaches” deaths

22 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

Image credit: on Pexels

Trends

#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

TikTok’s new award at The One Show 2026

The One Club for Creativity

TikTok’s new award at The One Show 2026

13 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

Social Media

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

How AI is changing, and might kill, SEO

Artificial Intelligence

How AI is changing, and might kill, SEO

Courtney Chapple, Issued by Brave Group 4 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

Promotions & Activations

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

Saatchi & Saatchi Middle East - © Ashley Vlotman - Gallo Images

Loeries Creative Week

#Loeries2025 Night 1 | All the winners

10 Oct 2025

Luyanda Mazibuko, SEM's creative production manager, asks how homegrown brands can actually tap into the hearts of the diverse South African market? (Image supplied)

Marketing

#ProudlySA: How local brands can win the hearts of South African consumers

Luyanda Mazibuko 1 Oct 2025

Trust factor: How SA athleisure brands win Instagram commerce

Social Media

Trust factor: How SA athleisure brands win Instagram commerce

Ragesh Lalloo, Issued by University of Johannesburg - Marketing Management 19 Aug 2025

Medalla is one of the standout creative strategy campaigns.

Cannes Lions

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

Mastering PR: staying human in a tech-saturated world

PR & Communications

Mastering PR: staying human in a tech-saturated world

Issued by icandi CQ 25 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

Image source: bpawesome –

Higher Education

Can academics use AI to write journal papers? What the guidelines say

Sumaya Laher 30 Jun 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

Cannes Lions

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

TikTok is reshaping the travel experience — from inspiration to booking

Travel

TikTok is reshaping the travel experience — from inspiration to booking

Robin Fredericks 13 Jun 2025

Digital

Snackable content not a fad but a response

Tanika Corneleus 5 Jun 2025

7 benefits of customer reviews and how to get more

CRM, CX, UX

7 benefits of customer reviews and how to get more

Issued by Domains.co.za 7 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Bucket lists drive a shift in shopping habits: happiness over possessions

Sales

Bucket lists drive a shift in shopping habits: happiness over possessions

18 Mar 2025

Keeping it authentic: Why being real wins every time

Digital

Keeping it authentic: Why being real wins every time

Issued by We Do Digital 10 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Source: © 123rf Founder and head social media strategist at Emma Is Social, Emma-Jane Truter, discusses how a business could align its social media strategy with its business goals

Social Media

From brand awareness to sales: Mastering social media for your business

Emma-Jane Truter 3 Mar 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Image source: Dilok Klaisataporn –

Trends

#BizTrends2025: What does IP law look like in 2025 and beyond?

Alicia van der Walt, Tshireletso Tlholoe, and Marcelle Samons 28 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

Marketing & Media

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Joe Public named Agency of the Year at The Loerie Awards 2024

Loeries Creative Week

Joe Public named Agency of the Year at The Loerie Awards 2024

Issued by Joe Public 18 Oct 2024