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Instagram explores standalone Reels app, capitalising on TikTok's uncertain US future

Instagram is reportedly exploring the launch of Reels as a standalone app amid uncertainty over TikTok’s future in the US.

28 Feb 2025

Source:

Source: www.unsplash.com

Instagram chief Adam Mosseri mentioned the possibility to staff, according to The Information.

Meta has not commented on the report. The move comes as TikTok faces a potential sale or ban under a US law, with a compliance deadline extended by President Donald Trump in January.

Meta has also recently introduced a new video editing app, Edits, seemingly targeting users of CapCut, a similar app owned by TikTok’s parent company, ByteDance.

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HealthcareKimberly-Clark announces $48.7bn Kenvue acquisition

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Ferial Haffajee to lead Daily Maverick’s new Johannesburg Bureau

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(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

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Tembisa West Secondary School crowned champions of 2025 Samsung Solve for Tomorrow competition

RetailTembisa West Secondary School crowned champions of 2025 Samsung Solve for Tomorrow competition

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Siya Kolisi and Adidas collaborate on sportswear line celebrating the spirit of Zwide

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Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

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