Location Bank supercharges retail growth with digital strategy

23 Jul 2025

Location Bank, South Africa’s leading digital location and reputation management platform, has helped one of the country’s largest retail chains achieve a dramatic turnaround in customer engagement including a 102% increase in calls and 135% more direction requests by transforming their local online presence.

The retail group, with hundreds of physical locations across the country, faced a familiar challenge: outdated listings, inconsistent data, slow review response times, and poor visibility across search platforms like Google and Apple Maps. These issues were limiting customer discovery and in-store visits.

Location Bank’s tailored solution included:

Complete clean-up and optimisation of Google Business Profiles across all locations
Implementation of AI-driven review response tools to improve engagement and reputation
Enhanced local SEO strategies, including keyword-rich content and regular updates
Distribution of accurate data across key platforms like Facebook, Waze, and Bing
Ongoing performance tracking and optimization through Location Bank’s central dashboard

Results achieved within months:

102% more customer calls

135% increase in map direction requests

63% boost in local impressions

79% increase in clicks to profiles

22% rise in website visits

“For multi-location brands, visibility equals revenue” said Neil Clarence, co-founder of Location Bank. “We helped this client take control of their digital presence, and the growth in customer actions speaks for itself.”

This success story highlights the growing importance of digital location management in the retail space, especially as more consumers rely on search to choose where to shop.

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