Hybrid Strategist

Job description

The Digital Media Strategist for Publicis Media is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders. A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage. Some working outside the standard working hours may be necessary.

• To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
• To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• To demonstrate real passion, care and vision for the brands in your 
• To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial 
• Refine and ensure the smooth running of digital operations across the 
• Ensure budgets are properly managed and maximised to deliver the greatest return on investment for clients.
• Work with the Account Manager, to ensure alignment of the portfolio with the rest of the account.
• Collaborate and plan with the team and Account Manager to deliver best- in class post campaign analyses, case studies and award entries that demonstrate real impact and results.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• To grow the strategic reputation of the agency by delivering world-class strategic 

 Responsibilities:

Strategies

• Produce and present media 

Drive implementation of the strategies with planners

• Driving the implementation of the strategy with planners and the digital team.
• Work collaboratively with the team, global teams and creative agency 
• Ensure overarching portfolio flow plans are maintained and fed into the planners for regular updating in Mediatool
• Work with the Research & insights team to pull and graph required data, source research and case study documents.
• Ensure that your time sheets are maintained and timeously

Requirements

• At least 6 years of media strategy experience

Hard Skills

• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships across team and clients
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web- based applications.
• Must be able to cross tabulate data in Telmar / Ariana, TGI / GWI or other cross-tabulation 
• The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Strong presentation skills
• Solid data interpretation and analytics skills
• Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
• Be able to select appropriate frameworks, tools and approaches to use in solving client problems
• Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills 

• Is open to constructive feedback and challenges 
• Is effective at building relationships and working as a team
• Shows leadership and decision-making ability
• Manages change well – adapts and remains flexible to business priorities
• Ability to collaborate without ego as well as work effectively independently
• Is willing to transfer skills and share knowledge openly
• Ability to self-start and self-manage

Posted on 20 Jan 13:52, Closing date 21 Mar