Group Director: Media and Advertising Sales

Job description

Role Purpose
To lead, grow, and scale the group’s media and advertising operations, with a focus on digital inventory sales, programmatic media, and integrated media solutions. The Group Director is accountable for overall commercial performance, strategic partnerships, operational excellence, and positioning the business as a leading player in the digital and retail media ecosystem.
Key Responsibilities

1. Strategic Leadership

Define and execute the group’s growth strategy across digital, programmatic, retail media, and DOOH channels
Identify and unlock new revenue streams including data monetisation, DSP expansion, and strategic media partnerships
Position the group competitively within the evolving media and ad-tech landscape
Lead expansion into new markets (regional/African where applicable)
Align multiple business units and platforms under a cohesive growth strategy

2. Revenue and Commercial Growth

Own and deliver group revenue and profitability targets
Drive direct and agency sales across:
Programmatic media (DSP, PMP deals)
Digital screens (DOOH, retail media, in-store networks)
Connected TV (CTV)

Build and maintain senior relationships with:
Media agencies (e.g. Publicis, GroupM, Dentsu)
Blue-chip clients (e.g. banking, telco, FMCG)
Lead high-value deal structuring, partnerships, and long-term commercial agreements

3. Operational Leadership

Oversee operations across all business units including:
Sales
Campaign management
Client service
Reporting and analytics

Implement scalable systems, processes, and governance frameworks
Ensure operational efficiency, campaign delivery excellence, and client satisfaction across the group

4. Team Leadership and Culture

Lead and inspire cross-functional and multi-entity teams
Build a high-performance, accountable, and entrepreneurial culture
Attract, develop, and retain senior leadership and top talent
Establish clear KPIs and performance management frameworks across teams

5. Financial Management

Full group P&L accountability
Oversee budgeting, forecasting, and financial planning
Ensure strong cash flow management and working capital efficiency
Lead funding strategies, investment decisions, and capital allocation across the group

6. Stakeholder Engagement

Report on group performance, strategy, and risks to the CEO
Support the CEO in investor, partner, and key stakeholder engagements
Represent the group in industry forums, media engagements, and strategic partnerships

Key Requirements

Experience

10–15+ years in media, advertising, or ad-tech
Proven executive leadership experience (Group Director, MD, CEO, Commercial Director or similar)
Strong background in:
Digital media sales
Programmatic (DSP, DMP, ad exchanges)
Retail media / DOOH / CTV (advantageous)

Requirements

Skills & Competencies
Strong commercial acumen and deal-making ability
Deep understanding of digital advertising ecosystems
Strategic thinking with strong execution capability
Leadership and stakeholder management at executive level
Data-driven decision-making
High-level negotiation and influencing skills

Qualifications
Bachelor’s Degree in Marketing, Business, or related field
MBA or equivalent executive qualification (advantageous)

Key KPIs
Group revenue growth (YoY)
Profitability and margin performance
Client acquisition and retention
Agency and direct client billings
Operational efficiency and delivery performance

Success Profile
Entrepreneurial and commercially driven
Highly networked within agencies, brands, and media ecosystem
Strong operator with a strategic, group-wide mindset
Comfortable leading complexity across multiple business units
Innovative thinker with a passion for media, data, and technology

Posted on 30 Mar 09:31, Closing date 15 Apr