Marketing Strategist

Job description

1. Market research and insights

• Conduct research on target audiences, competitors, and industry trends
• Gather and analyse customer data (demographics, behaviour, preferences)

2. Campaign support and execution

• Help plan and execute marketing campaigns (digital, social, retail, events)
• Coordinate timelines, deliverables, and stakeholders
• Assist with product launches, promotions, and brand activations
• Ensure campaigns align with overall brand strategy
• Monitor campaign performance (e.g. engagement, conversions, ROI)
• Compile reports and dashboards for management and provide insights and recommendations for improvement

3. Content and channel coordination

• Work with the Marketing team to produce marketing content
• Help manage social media calendars and email campaigns

4. Content management

• Sourcing and uploading images + features to ensure visibility of products and stock levels across the B2B channel
• Monitor product images and content on the company’s website
• Pulling stock from CT to photograph for online use when necessary
• Syspro – amending stock code setups for online visibility

5. Strategy support

• Assist in developing marketing strategies and plans
• Contribute ideas for campaigns, promotions, and brand growth
• Support segmentation, targeting, and positioning efforts

6. Events

• Organise and co-ordinate launches and events for portfolio brands from conception to completion, the main events being the Cape Town Cycle Tour Souvenir Store and the Cape Town Cycle Tour Expo (D’Arcs / Cannondale)
• Manage all event logistics – staffing, accommodation, transport
• Gathering post event reports for reconciliation purposes (Yoco payments, Vend inventory and sales reports) and reconning cash transactions post event
• Preparing equipment for various small events (Epic, W2W etc)

7. Customised product

• Work with the designers to produce artwork for a specific product as per customer request
• Obtain quotes and liaise with clients for sign-off
• Obtain stock and book with printers
• Generate invoice once completed and when payment is made, organise delivery to client.

8. Sourcing of marketing materials (promotional items, stickers, packaging etc)

• Obtain quotes and submit a brief to the design team for artwork generation
• Order materials once signed off and distribute to stores and reps

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organisation.

If you have not heard from us in 7 working days, please consider your application unsuccessful.

No Agencies please. 

Requirements

The ideal candidate will have:

• Minimum 5 years experience within a marketing driven environment
• Graphic Design experience
• Knowledge of cycling (advantageous)
• Photography skills (advantageous)
• Driving license is mandatory
• Matric qualification

Posted on 10 Apr 15:15, Closing date 9 May