Campaigns Marketing Manager

Job description

Requirements:

• A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role


• A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)


• Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation


• Strong analytical ability with confidence in working with data dashboards


• Experience managing agencies and leading cross-functional projects


• An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.

Responsibilities:

• Develop and implement the annual marketing strategy in line with business objectives


• Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention


• Translate business priorities into clear marketing goals, KPIs, and tactical plans


• Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels


• Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey


• Optimise campaign performance through A/B testing, analytics, and CRM data insights


• Oversee the development of creative content for social media, digital platforms, email, and thought leadership


• Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables


• Track and report on campaign performance, ROI, and funnel metrics


• Manage the marketing budget efficiently, prioritizing high-impact activities and reporting on spend vs. results

Requirements

• Artificial Intelligence


• Brand Management


• Campaign Management


• Digital Content


• Digital Marketing


• Marketing


• Performance Measuring


• Salesforce


• Search Engine Optimization (SEO)