International Student Recruitment Officer

Job description

Title: International Student Recruitment Officer  (International Student Admissions Officer)

Reporting line: National Student Recruitment Officer

Location: Observatory, Cape Town

Start date: 02 May 2025

Job title and summary of the position:


AFDA is inviting applications for the position of a International Recruitment Officer

The International Recruitment Officer (IRO) drives the execution of the marketing strategy of international recruitment and admissions for all courses and all campuses in order to grow a global and multi-cultural presence in the creative economy of our campuses and the learning experience of our students. Efforts and responsibilities to internationalise the AFDA Campuses in SA include recruitment activities, helping prospective students through the admission journey and coordinating opportunities for international advertising, branding and PR to help reach student number targets. Maturity to engage with complex issues that international students face to study abroad as well as a good understanding of international events, current affairs and global trends is important for this position to gauge opportunities and aspects affecting international appeal to study at AFDA in South Africa is highly beneficial.


This includes the following Core Value Points (CVP’s):

1. Strategy execute strategy via programme and campus promotion (understanding products and offers), coordinating adhoc when needed and seeking more opportunities and regions for successful recruitment, admission and conversion to the enrolment of international students. 
2. Student recruitment via securing/ confirming/ coordinating new recruitment activities and occasionally travelling to schools/events to present about AFDA's programmes to build a database of enquiries in order to achieve targets. (including schools visits, career days and expos, AFDA Open Days, private presentations at schools etc). 

a)     Attendance at the above mentioned recruitment activities necessitates own transport - valid Driver’s License and own vehicle is essential for the position

1. Ultimately recruitment activities should be increased year on year. Execute recruitment and drive attendance for on-campus events and workshops. Facilitate regular consultations and individual contact with the prospective student market to keep up with targets with the support from a part-time assistant and/or adhoc. 
2. Admissions administration Ensure all enquiries and applications are processed timeously and  follow up with all interested students.  Ensure targets for enquiries, applications, consultations and registrations are met through individual follow-up and feedback systems, and submitting a weekly and monthly report on the above
3. Advertising and branding via seeking and suggesting new placement opportunities, facilitating production as needed and managing campus material stock to reach and engage the market. 
4. Communication and relationships through PR and Social Media alignment, bulk communication and feedback data.

Extension of Roles and Responsibilities as per International Student Recruitment Officer CVP’s:

As an extension of the core value points, the following duties are expected to be fulfilled in relation to international : 

• Ensuring continuous and quality calling (outgoing/follow-up) and speaking to (incoming) enquiries interested in AFDA
• Ensuring all applications are processed timeously and accurately with prompt communication and excellent customer service, including issuing of acceptance letters electronically
• Maintain consistent and accurate data and records on file, and channel admissions approvals according to required processes and policies
• Communicating with applicants/students, processing applications and issuing visa letters in compliance with AFDA policy and law
• Identifying, confirming and/or coordinating presentations/exhibitions (recruitment activities) and representing AFDA to the prospective student market (on and off campus) when required 
• Confident and professional communication with prospective students and related stakeholders (eg. parents) including booking and conducting face-to-face, email and calls as needed: consultations/Q&A, working on EAaCR conversions and recruiting of new students 

• Positive, enthusiastic and engaging communication with prospective students and their fee-payers with regards to the AFDA offer and the admissions process (including face-to-face, telephonic & Zoom consultations)

• Assisting prospective students with the application process, booking and coordinating of consultations/contact time with prospective students and related stakeholders. Guiding applicants through the registration process in order to achieve optimum numbers (targets) for enrolment 
• Generating and/or providing relevant and accurate documentation and information to prospective students and parents 
• Preparing prospective students and related stakeholders for enrolment 
• Schedule, organise, and attend all student recruitment activities and events including schools visits, expos, open days, workshops, etc. 
• Drive the student registration process from application to enrolment 
• Submit monthly requisitions with a review from the line manager as required 
• Proactively promote AFDA's image 
• Ensuring accurate and timeous data-capturing, filing, record keeping and management 
• Execute accurate weekly/bi-monthly/monthly reporting as required by line manager 
• Maintaining a professional appearance

Accountabilities and authorities

• Achieving monthly enquiries, applications, acceptance letter, contact and registration targets
• Achieving calling targets
• Communicating to the market as required to increase international  attendance at AFDA events
• Make suggestions on strategy to line manager
• Discuss new opportunities that contribute to student number growth to line manager
• Report on additional factors influencing international student number intake when necessary and express needs to your role to line manager

Qualifications and skills and experience ie. capabilities

• Preferable to have a Postgraduate Honours qualification – from AFDA preferably or related field to marketing and recruitment
• Minimum to have an Undergraduate degree qualification – from AFDA preferably or related field to marketing and recruitment
• Understanding of filmmaking, performance, entertainment, business innovation and media
• Drivers license and own transport required (may be required from time to time)
• Microsoft Office: especially Excel and PowerPoint
• Customer relations experience is highly beneficial
• Team leadership experience is highly beneficial
• People’s person, friendly, approachable and mature
• Focused and driven to achieve short term goals
• Thinks ahead and takes initiative within mandate to achieve long term goals
• Organised and process-driven
• Interest and/or related experience in the education industry and international relations for South Africa

Selection Criteria:

• NB:  AFDA Alumni applicants will be favoured, as the nature of the position requires the individual to have a first-hand experience and knowledge of the AFDA programmes and learning experience
• Relevant Postgrad or undergraduate degree
• Six months to two years' sales and/or customer relations experience
• AFDA employs candidates in line with the Employment Equity Act and as such preference will be given to suitably qualified candidates from designated groups. 

Qualifications and skills and experience ie. capabilities

• Preferable to have a Postgraduate Honours qualification – from AFDA preferably or related field to marketing and recruitment
• Minimum to have an Undergraduate degree qualification – from AFDA preferably or related field to marketing and recruitment
• Understanding of filmmaking, performance, entertainment, business innovation and media
• Drivers license and own transport required (may be required from time to time)
• Microsoft Office: especially Excel and PowerPoint
• Customer relations experience is highly beneficial
• Team leadership experience is highly beneficial
• People’s person, friendly, approachable and mature
• Focused and driven to achieve short term goals
• Thinks ahead and takes initiative within mandate to achieve long term goals
• Organised and process-driven
• Interest and/or related experience in the education industry and international relations for South Africa

Company Description

AFDA (The No. 1 School for the Creative Economy) is the leading school of its kind on the African continent, offering Higher Certificates, Undergraduate Degrees and Postgraduate qualifications in Motion Picture, Live Performance, Business Innovation and Creative Writing. AFDA’s qualifications are locally accredited through the DHET and CHE, as well as internationally recognised as a full member of CILECT, the association of the world's major film and television schools. The AFDA values are passion, self-discipline, integrity, reliability and humility.

Posted on 22 Apr 16:17, Closing date 21 Jun