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    Campaigns Marketing Manager

    Remuneration:cost-to-company 
    Location:Cape Town
    Job level:Senior
    Type:Permanent
    Company:THE SKILLS MINE

    Job description

    Requirements:

    • A minimum of 8 years’ experience in marketing, including at least 3 years in a senior or leadership role
      • A proven track record in B2B or SME-targeted marketing (fintech, banking, or SME lending experience is a bonus)
        • Strong knowledge of digital performance marketing, content strategy, CRM tools (e.g., Salesforce, Mailchimp, Marketing Cloud, AI, Netcore Cloud), and marketing automation
          • Strong analytical ability with confidence in working with data dashboards
            • Experience managing agencies and leading cross-functional projects
              • An entrepreneurial mindset with a bias toward action; thrives in a fast-paced, growth-driven environment.


                Responsibilities:

                • Develop and implement the annual marketing strategy in line with business objectives
                  • Lead multi-channel marketing campaigns to drive brand awareness, customer acquisition, and retention
                    • Translate business priorities into clear marketing goals, KPIs, and tactical plans
                      • Manage (with agency) paid media (Meta, Google, LinkedIn), SEO/SEM, email automation, and conversion funnels
                        • Collaborate with Sales and Product teams to align lead generation campaigns and messaging across the buyer journey
                          • Optimise campaign performance through A/B testing, analytics, and CRM data insights
                            • Oversee the development of creative content for social media, digital platforms, email, and thought leadership
                              • Manage external agencies, designers, and freelancers to produce on-brand, high-quality deliverables
                                • Track and report on campaign performance, ROI, and funnel metrics
                                  • Manage the marketing budget efficiently, prioritising high-impact activities and reporting on spend vs. results


                                  Requirements

                                  • Artificial Intelligence
                                  • Brand Management
                                    • Campaign Management
                                      • Digital Content
                                        • Digital Marketing
                                          • Marketing
                                            • Performance Measuring
                                              • Salesforce
                                                • Search Engine Optimisation (SEO)


                                                  Posted on 01 Sep 10:52, Closing date 1 Oct

                                                  The Skills Mine
                                                  Connecting highly talented individuals with organisations that recognise the power of talent to optimise business effectiveness.
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