Marketing Director

The Crazy store

Company overview

The Crazy Store is a leading general merchandise retailer operating 515 stores across Southern Africa. We are a profitable, privately-owned family business with 4 distribution centres in South Africa.
Position Summary
We seek an experienced Marketing & Promotions Director to lead brand marketing and promotional activities across our store network. This role focuses on above-the-line marketing, digital strategy, brand custodianship, and customer engagement - working closely with our group buying team who handle product procurement and selection.

Key responsibilities

Above-the-line marketing

• Develop and execute advertising strategies across traditional media (print, radio, tv, outdoor)
• Manage leaflet creation, distribution strategy and effectiveness
• Coordinate media buying and agency relationships
• Ensure consistent brand messaging and price point communication

Digital marketing and brand management

• Lead digital marketing strategy including website, social media
• Oversee brand custodianship and visual identity consistency
• Manage online customer engagement and digital customer acquisition
• Drive digital transformation initiatives aligned with retail trends

Below-the-line and sponsorships

• Develop and manage sponsorship strategies and partnerships
• Create experiential marketing and event-based promotions
• Manage community engagement and CSR marketing initiatives

Analysis

• Conduct post-campaign analysis and ROI measurement for all marketing activity

Customer care

• Oversee customer care department, customer feedback systems and response protocols
• Drive customer retention and loyalty program development

Team leadership

• Lead marketing team
• Establish clear processes for campaign development and approval
• Coordinate with production/merchandise team on campaign integration

Essential requirements

Marketing experience

• Senior marketing role experience required
• Experience in retail preferred with focus on physical stores
• Proven track record in multi-channel marketing campaigns
• Brand management experience, development of brands and custodianship.
• Demonstrated success in digital marketing strategy and execution

Leadership and management

• Proven ability to lead and develop marketing teams with a customer centric approach
• Experience in managing external agencies and vendor relationships
• Strong budget management and ROI optimization skills
• Excellent cross-functional collaboration abilities

Analytical skills

• Strong analytical mindset with experience in pre and post campaign measurement, including product selection for marketing and relevant quantity of product for a successful campaign
• Comfort with marketing metrics, customer analytics, and reporting

Preferred qualifications

• Marketing degree or equivalent professional qualification
• Previous retail marketing experience in Southern African market
• Customer service or customer experience background

Personal attributes passionate, energetic with a willingness to “live the brand”

• Strategic thinker with strong execution capabilities
• Brand-focused with attention to consistency and quality
• Collaborative approach to working with all departments
• Strong communication and presentation skills
• Adaptable to fast-paced retail environment

Key relationships

• Reports to: Retail MD
• Direct reports: Marketing, customer care and promotions teams (12 staff)
• External: Advertising agency, sponsorship partners and CSR partners

Compensation and benefits

• Competitive salary and benefits commensurate with experience

Performance-based incentives tied to marketing effectiveness

Posted on 23 Jun 08:40, Closing date 22 Aug