Content Marketer

Job description

Summary statement:
The purpose of the Digital and Internal Communication role is to implement effective communication project plans that enhance employee engagement and ensure the alignment of internal messaging with the company's digital presence. This role serves as the bridge between internal teams and digital platforms, leveraging tools and channels to deliver clear, consistent and impactful communication that drives collaboration and supports business objectives.

Key performance area:

Digital communication with agency:

• Develop and execute comprehensive digital content plans for each platform to ensure that set KPI's with the PR Agency is achieved, including YouTube channel.
• Regularly review and refine digital plans/content to adapt to changing needs and ensure engagement
• Create digital campaigns and measure the performance
• writing of the monthly report
• Oversee the weekly competitors report
• Provide regular reports with insights and recommendation to improve digital communication based on the monthly report and weekly competitors reports.
• Research latest trend on digital communication to implement in the company
• Create and implement digital strategy
• Oversee the production of videos
• Oversee the Google adverts
• Social media campaigns

Website with agency:

• Ensure that the website content is updated monthly and aligned to the latest trends
• Optimise SEO
• Ensure that lead generation is distributed to sales managers and constant improvement on lead generation is required

Internal communication:

• Co-ordinate quarterly internal MD Talks video
• Gather, edit, write engaging content for internal platforms (e.g. emails, newsletter, handover and App Communication tool)
• Analyse feedback to measure the impact of communication efforts and identify improvement opportunities
• Communicate the advertising and PR to the employee as we receive them
• Internal communication campaigns and launches

Internal communications form CFAO SA:

• Support the engagement strategy from CFAO SA and roll- out projects.
• Update the champions list and drive actions with them
• Fulfil the role of champions for national and drive the message and create energy
• Post content on the TEAMS channel
• Use the mascot Lifty in internal communication and make it part of the company
• Gather info and write articles for intune

CFAO community

• Post our articles on CFAO Community
• Drive our staff to interact with CFAO community
• Action and drive projects on CFAO community
• Updates need to be communicated to the company

Advertising

• Create annual advertising plan for all the divisions that align to the content plan, with Agency
• Keep evidence of the adverts and include it into the monthly report.

Public relations (Article):

• Create and manage the annual content plan
• All content must be aligned to the style, quality and tone of the company
• Arrange and host PR Sessions with internal managers and agency/writers
• Create a content strategy that aligns with advertising to the target audience at the correct time
• Keep record of all articles o TEAMS channel

Administration:

• Maintain up to date worksheets on TEAMS and patriciate in meetings with national marketing manager
• Save all work and updates on the TEAMS platform for easy accessibility and collaboration
• Coordinate of SOP/SLA related to events and promotion and writing of policies
• Saving photos on SharePoint relevant to job
• Create policies to support digital communication and drive it in the company

Required minimum knowledge, skills education/training and experience:

• Tertiary qualification in marketing, communications or PR
• 05 years' experience in digital marketing
• 05 years' experience in internal communications
• Computer literacy
• Knowledge of all marketing platforms
• Content marketing experience
• Code 8/B driver license
• PowerPoint course
• Dedication to service excellence in every aspect of work carried out: strong focus on attention to detail and accuracy - must be through and careful about detail in content.
• Excellent communication skills with people at all levels in the company - must be able to converse fluently and comfortably in English; must be able to read and write English
• Ability to work with little or no supervision; ability to manage own time and still complete tasks timeously; ability to work according to a set schedule; enthusiastic, self-motivated and can use own initiative.
• Ability to function effectively in a group and add value to the team/environment; ability to develop constructive and cooperative working relationship with others and maintain it over a period of time.
• Ability to come up with creative working relations with others and maintain it over a period of time
• Ability to come up with creative concepts.
• Ability to work under pressure
• Ability to plan ahead
• Ability to receive constructive criticism

Work styles

• Cooperation (being pleasant with others on the job and displaying a good-natured cooperative attitude)
• Self-control (maintaining composure, keeping emotions in check, controlling anger and avoiding aggressive behaviours, even in very difficult circumstances
• Persistence in the face of obstacles
• Initiative - (willingness to take on responsibilities and challenges)
• Positive social orientation (a preference to work with others rather than alone and being personally connected with others on the job)
• Integrity (excellent work ethic - honest, reliable, hardworking, dedicated and takes pride in the work carried out: must be a responsible and dependable individual)
• Strong sense of urgency
• Must be of sober habits, have high energy level and general good health - must be declared fit for physical performance requirements of these tasks - physically able to carry, ;lift and move heavy objects: must be able to stand and sit for long periods of time; must be able to be bend, stretch, twist and reach with body, arms and/or legs
• Candidates applying for this position must be able to work overtime as and when requested.

Posted on 03 Nov 15:38, Closing date 30 Nov