Social Media Specialist

Looking for a social media specialist who is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.

Please do not apply if you do not have the following:

• Five years of minimum experience in social media strategy and management 
• Advertising agency experience
• Paid advertising experience - a must

Essential duties:

Manage social media marketing campaigns and day-to-day activities including:

• Develop relevant content topics to reach the company’s target customers.
• Curate and manage all published content (images, video and written).
• Monitor, listen, and respond to users in a 'social' way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Design, create, and manage promotions and social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyse key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues, and answering questions where appropriate.
• Demonstrate an ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.

Requirements:

• Possesses knowledge and experience in the tenets of traditional marketing. 
• Demonstrates creativity and documented immersion in social media (give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Linkedin, etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Displays the ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Practices in superior time management.
• Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
• Paid advertising experience - is a must
• Manage client-paid campaigns using the various ads manager tools and platforms,
• Require knowledge of the different ad formats and objectives to formulate paid media strategy.
• Able to set up KPIs, budget management, and analyse results in order to optimise the campaign to achieve results.  

Posted on 30 Jun 10:00, Closing date 29 Aug