Director of Marketing and Business Development

Job description

Wits Plus (Pty) Ltd, seeks a dynamic and strategic leader to serve as Director of Marketing and Business Development. This role will oversee the marketing of short courses for open enrolment and lead the business development team in engaging corporate clients for closed and bespoke courses. The Director will drive brand management and revenue growth through innovative marketing strategies and corporate partnerships, whilst ensuring alignment with the institution's mission to provide high-quality Lifelong Learning opportunities.

Key responsibilities

• Develop and implement digital-first integrated marketing strategies and execution to position the Wits Plus brand, and promote short courses, including digital campaigns, content creation, and branding initiatives aimed at increasing enrolment and visibility.
• Lead and guide the business development team in identifying, cultivating, and securing partnerships with corporates for bespoke and closed training solutions, including market analysis and relationship management.
• Collaborate with academic and administrative stakeholders to innovate product offerings, analyze market trends, and create business cases for new opportunities in higher education short courses.
• Oversee communications, media relations, and customer engagement efforts to enhance the institution's reputation and support enrolment goals.
• Monitor performance metrics, manage budgets, allocate resources effectively to achieve marketing goals and objectives, and managing marketing projects from conception to completion, including planning, execution and reporting.

Qualifications and requirements

• Master’s degree in marketing, digital business, communications, or a related field; advanced degree preferred.
• At least 7-10 years of experience in B2B and B2C marketing and/or business development, with experience in developing and implementing ideally within higher education or continuing education sectors, with a proven track record in promoting educational programmes or courses.
• Expertise in digital marketing, market research, and corporate relations; experience in short-course development or sales is highly desirable.
• Excellent leadership, communication, and interpersonal skills, with the ability to build cross-functional teams and influence stakeholders.
• Proficiency in data analytics and strategic planning to inform decision-making and drive growth.
• Experience is using data to drive improvements, data-led decision making to deliver lead generation and conversions to drive revenue growth.

To apply: applications should be made with a covering letter outlining why the candidate believes they should be considered for the role, together with a CV, names and contact details of at least three (3) references Please submit your application by logging onto the University of the Witwatersrand online portal at https://www.wits.ac.za/about-wits/vacancies/ or email to az.ca.stiw@ekisam.itnos

Any enquiries must be directed to the Wits Plus (Pty) Ltd CEO at
az.ca.stiw@namlemmiz.eilatan

Core skills summary

Strategic leadership: Ability to lead teams, plan and execute marketing and business development strategies, and manage budgets and resources effectively.

Marketing expertise: Proficiency in digital-first marketing, brand positioning, campaign management, and public relations to drive visibility and enrolment.

Business development: Experience in cultivating corporate partnerships, conducting market analysis, and developing bespoke training solutions.

Analytical and data-driven decision making: Skilled in using data and performance metrics to inform strategy, optimise campaigns, and drive lead generation and conversions.

Sector knowledge: Familiarity with higher education, continuing education, and short course promotion in both B2B and B2C contexts.

Communication and stakeholder engagement: Strong interpersonal skills to collaborate across academic and administrative teams and influence internal and external stakeholders.

Posted on 20 Oct 09:11, Closing date 14 Nov