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Recruitment news
When mental health is not enough to excuse poor work performance - LAC rules
Sian Gaffney and Alexandra Hoek

Creative Copywriter
Remuneration: | market-related |
Location: | Remote Location |
Job level: | Mid |
Type: | Permanent |
Reference: | #BH-371 |
Company: | Badger Holdings |
Job description
Creative Copywriter – Join a purpose-driven pet insurance brandAre you a skilled storyteller with a passion for clarity, creativity, and customer connection? We’re looking for a creative copywriter to help shape the voice of a new Australian pet insurance brand—building trust, engagement, and emotional connection with pet lovers across the country.
This is a unique opportunity to blend creative thinking with compliance sensitivity in a highly regulated industry, while supporting a purpose-driven mission to protect the health and wellbeing of pets.
What you’ll do
Marketing and campaign content
- Write original, engaging copy for websites, emails, social media, ads, and direct marketing campaigns (acquisition, retention, re-engagement).
- Tailor content to specific platforms and optimise for SEO and AIO.
Brand tone and consistency
- Ensure consistent brand tone across all communications.
- Refine messaging for clarity, emotional resonance, and impact.
Policyholder communication
- Create nurturing, upsell, and onboarding content for policyholder journeys.
- Support automated flows via tools like HubSpot.
Collaboration and content fit
- Work closely with digital marketers, designers, and content specialists to align copy with visuals and strategic goals.
- Contribute ideas to content planning and campaign brainstorming.
Internal communications
- Write clear, engaging internal copy for staff newsletters, announcements, presentations, and ad hoc requests.
Where you’ll work
- Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
- Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day!
Why work with us?
As part of a purpose-driven Australian pet insurance company, this role supports our mission to protect the health and wellbeing of pets across the country. You’ll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance – while also allowing creativity and customer empathy to shine in our communications.
Ready to write for purpose and impact?
Join us in building a trusted voice for a brand that cares about pets and the people who love them!
The essentials you will need
- Minimum 3 years of experience in a copywriting or content writing role, preferably in a consumer-facing or regulated industry.
- Strong understanding of content strategy, digital marketing principles, and audience engagement.
- Experience writing across multiple channels including websites, social media, email marketing, and internal comms.
- Familiarity with marketing automation tools (e.g., HubSpot) and CMS platforms (e.g., WordPress).
- Discipline and tenacity – comfortable in working across time zones and in a fully remote setting.
- Time management skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment.
Bonus skills
- Diploma in Communications, Journalism, Marketing, or similar.
- Familiarity with Australian insurance or financial regulations.
- Awareness of accessibility and inclusive content practices.
- A love of animals or interest in pet-focused messaging.
Posted on 04 Jul 14:07, Closing date 2 Aug
See also: Copywriter
dotsure.co.za is a focused investment holding company specialising in the short-term motor insurance industry.
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Creative Copywriter
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Creative Copywriter – Join a purpose-driven pet insurance brand Are you a skilled storyteller with a passion for clarity, creativity, and customer connection?...
Creative Copywriter – Join a purpose-driven pet insurance brand Are you a skilled storyteller with a passion for clarity, creativity, and customer connection?...

eCommerce Copywriter - 4 month maternity cover
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Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product
Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product

