Head of Social Media

Job description

Can you turn data into direction, content into conversation, and chaos into strategy? If you’re equal parts social strategist, trend whisperer, and people leader — we want you on our side.

At Lumico, we don’t do “live, laugh, love” content. We build brands that mean something. Now we’re looking for someone who can lead our social media team to do just that — with creative firepower, strategic thinking, and the ability to keep cool when the client suddenly wants to “go viral.”

Oh, and yes — this is a full-time, in-office role. You’ll need to trade pyjamas for pants, but we promise the coffee, banter, and energy make it worth it.
What You’ll Be Doing (Besides Running the Internet)

• Lead and mentor our social media and content teams.
  

• Build strategies that connect, convert, and create loyal audiences.
  

• Spot trends before they’re trends (because you basically are the algorithm).
  

• Manage channel performance, reporting, and optimisation.
  

• Oversee flawless execution across multiple brands and platforms.
  

• Keep our online communities thriving and our clients smiling.
  

You’ll smash it if you:

• Combine creative flair with analytical smarts.
  

• Thrive in a fast-paced, collaborative environment.
  

• Can lead with empathy, clarity, and caffeine.
  

• Aren’t afraid to push boundaries (strategically, of course).
  

• Love a good meme and a clean content calendar.
  

Think you’ve got what it takes? Prove it.
Send your CV, portfolio, and a social campaign you’re proud of to info@lumico.co.za

P.S. If you can’t tell the difference between reach and engagement — this might not be your vibe.

Requirements

• Conceptualise a clear content marketing strategy to meet key brand deliverables, and identify opportunities to strengthen connections with their target audiences.
• Develop clear concept pitches that can be presented to the client.
• Implement content strategies according to brief and marketing goals.
• Develop content roll-out plans for relevant channels and ensure content is published on the relevant platforms, at the best times, for maximum impact.
• Write high-quality copy for different formats, aligned with platform best practices.
• Communicate clear briefs to relevant departments for content executions.
• Provide support to other departments to ensure all deliverables on a project align to the approved messaging and tone.
• Effectively use internal company project management platforms including Wrike to ensure a clear feedback loop between all creative parties and management.
• Deliver accurate work, on time.
• Monitor community management and social care on social content to ensure messaging stays on brand and flag any potential problems as soon as possible.
• Research new industry trends and marketing methods to increase brand footprint into relevant audiences.
• Incorporate relevant marketing methods based on brand strategy and analytical insights.
• Actively monitor and measure results and quality against identified objectives.
• Execute contingency plans to manage risk.
• Give feedback on successful initiatives and areas of improvement relating to content executions.

• Stay abreast of content marketing trends and competitors to ensure business relevance.
• Stay abreast of relevant legislation in content marketing to ensure alignment and compliance between the company and client.
• Share insights with the rest of the Creative Team.
• Complete relevant and agreed-upon training based on mutually identified areas of growth.
• Demonstrate openness and willingness to learn on the job.

• Take ownership and focus on delivering high-quality, unique work results.
• Offer support and be a dependable team player.
• Ensure clear communication with other team members.
• Provide input, share ideas, and foster sound working relationships.