When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Alphabet Soup wins Resolution Health
Alphabet Soup has recently been awarded the strategic planning and media buying for Resolution Health. Resolution Health provides comprehensive yet affordable solutions for all healthcare needs, by offering competitive products and superior service.
Alphabet Soup implemented an integrated campaign which commenced in August 2006 and utilises a mixture of above-the-line media, which includes television, outdoor and print. The campaign runs until December 2006.
