MullenLowe South Africa to localise Schick's 'The Man I Am'

MullenLowe South Africa is tasked with localising Schick's 'The Man I Am' global campaign. MullenLowe SA was appointed to roll out all ATL, digital and social elements, as well as broader amplification of assets within the Schick brand portfolio.

This will include providing creative and strategic input into developing and rolling out additional campaign elements that ensure resonance with local target audiences. As well as adapting MullenLowe New York's global television commercials and online content.