When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Alphabet Soup launched the SAICA Now i CAn website
Alphabet Soup was tasked with promoting the newly launched student site for SAICA www.nowican.co.za. The site was launched to create an online student community that would function as a support network across universities for prospective Chartered Accountants of South Africa (CAs [SA]) students.
