When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Alphabet Soup wins Tarsus Technologies account
Alphabet Soup was appointed as the media agency for Tarsus Technologies. Tarsus is one of South Africa's leading value-add distributors of the world's most foremost PC and peripheral hardware brands to the Southern African IT reseller channel. Tarsus distributes a range of products including Acer, APC, Cisco, HP, IBM, Lenovo, OKI, PEACK, Samsung, TallyGenicom, Targus and Wsye Technology.
A television campaign was implemented in September 2006 and will run until February 2007.
