When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Publicis Groupe's Starcom now responsible for Fiat Chrysler's media business
Adweek reports that Fiat Chrysler Automobiles has awarded responsibility of its $950m US media business to Publicis Groupe's Starcom.
Starcom is responsible for media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, Dodge, and Ram.
Read more on this here.
