This additional category compliments the award’s robust category roster that included Technology in the Product & Services category group, added last year, to showcase digital advertising and marketing applications utilised within the advertising industry to drive consumer engagement. The award’s rigorous monitoring of global technological advancements previously led the competition to launch categories in Augmented Reality and Social TV.
“The awards continue its 23-year tradition of showcasing brilliant creative, delivering measurable results,” said Deb Ryan, newly appointed executive director of the AME Awards. “AME diligently monitors the industry to provide relevant categories that mirror evolving creative industry trends across all platforms.
“The global Grand Jury is comprised of five regional juries, allowing entries to be judged with cultural relevance within their own region, by jurors with the most up to date knowledge of that particular market. Entrants can be sure that their creative work is given the utmost attention and that all award-winning work is worthy of being called the World’s Best Advertising & Marketing Effectiveness.”
The Grand Jury is responsible for awarding Gold, Silver and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. This round also selects the AME Green Award winner – the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.
The 2017 AME Grand Jury consists of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts and creative directors, who will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%.
The deadline to enter the 2017 AME Awards is 31 October 2017. Entries completed by 1 September 2017 will save 15% with the code PRA2017. For more information, go to www.ameawards.com.
