| Category | May 2009 | June 2009 |
|---|---|---|
| Newspaper | 1. Volkswagen/Golf 6 “Biker Gang” - Ogilvy CT | 1. CityVarsity “Alien” - Net#work BBDO CT |
| 2. City Varsity ‘Terminator/Globe/Star Wars' - Net#work BBDO CT | 2. CNA/Wii “The House of Tennis/The House of Racing/The House of Golf” - The Jupiter Drawing Room (South Africa) | |
| 3. Lexus/LS460 “Migration” - Draftfcb Jhb | ||
| Magazine | 1. Dinu/Kitchen Towels “Grapes/T-Bone/Rose” - Euro RSCG | 1. Vodacom/Sim Back it Up “RIP Anne/RIP Brian/RIP Carl” - Draftfcb Jhb |
| 1. Volkswagen /Tiguan “Pinstripe” - Ogilvy CT | 2. Kalahari.net/Books behind Bars “Free/Hope/Alone/Someplace to Go” - Joe Public | |
| 2. Glad/Scented Bin Bags “Welcome Home” - DDB SA | 3. Energiser/Lighting Solutions “What's in the Dark” - DDB SA | |
| Outdoor | 1. Addidas - Famous in Africa Campaign - TBWA\Hunt\Lascaris Jhb | 1. Mercedes Benz/True Blue - Emissions “Psycho/Dominatrix/Heaby Metal” - Net#work BBDO Jhb |
| 2. Allan Gray - “Quilt” - KingJames CT | 2. CityVarsity “Periodic Table” - Net#work BBDO CT | |
| 3. Auto Trader “Live Classifieds” - TBWA\Hunt\Lascaris Jhb | ||
| TV/cinema | 1. BP “Divas vs Taxi Drivers/Café Owners vs Mamas/Car Guards vs Boytie - Ogilvy Jhb | 1. Lexus/Mark Levinson Sound System “Orchestral Manoeuvers in the Dark” - Draftfcb Jhb |
| 2. Volkswagen/Golf 6 “Lucky” - Ogilvy CT | 2. Vodacom/Rugby “Player 23+1” - Draftfcb Jhb | |
| 3. Chicken Licken/Slyder Burger “Morning After” - Net#work BBDO Jhb | 3. Chicken Licken/Hot Wings “Cravings” - Net#work BBDO Jhb | |
| Radio | 1. Virgin Atlantic/Upper Class “Dog/Ferret/Dancer” - Net#work BBDO Jhb | 1. Kalhari.net/80's Classic “Isn't it time you found what the sons Really said” (Beat it/ Buffalo Soldier/Don't's) - Joe Public |
| 2. Exclusive Books/Email Etiquette “Love Letter” - Ogilvy Jhb | 2. Toyota/Genuine Parts “Creeper Tarts/El Loco” - Draftfcb Jhb | |
| 3. Lexus/Mark Levinson Sound System “Emotional SatNav” - Draftfcb Jhb | 3. Simba/Ghost Pops “The Hunger is Coming” - Net#work BBDO Jhb | |
| 3. Apartheid Museum “K-Word” - Grey SA | ||
| Experiential | 1. The Zimbabwean Newspaper “The Trillion Dollar Flyer” - TBWA\Hunt\Lascaris Jhb | |
| 2. Unilever/Mrs Balls “National Skirt Ext Project” - DDB SA | ||
| 3. 8 Ink Media/NGKM “Enviro Puzzles” - FoxP2 |
| Judges May 2009 | Judges June 2009 |
|---|---|
| Rajesh Ranchod, Leo Burnett (chair) | Festus Masekwameng, Mother Russia (chair) |
| Laura May Vale, Euro RSCG | James Daniels, Euro RSCG |
| Juliet Honey, Lowe Bull | Christopher Charoux, Lowe Bull |
| Joanne Van der Linde, Net#work BBDO | Sean Harrison, Net#work BBDO |
| Darren Borrino, DDB SA | Andre Vrdoljak, DDB SA |
| Mike Barnwell, Grey | Yvonne Hall, McCann |
| Mimi Cooper, Draftfcb | Peter Little, Ogilvy |
| Sanele Ngubane, Ogilvy | Liam Olding, TJDR |
| Liam Wieloplski, Y&R | Nadja Lossgott, TBWA\Hunt\Lascaris |
| Brad Copeman, Volcano | Non-attendance: Olivia Tesson, Draftfcb |
| Category | May 2009 chair comments | June 2009 chair comments |
|---|---|---|
| General | Creatively, it was a strong month. Despite the print category being on the thin side, the general consensus was that there were lots of great ideas. | |
| Newspaper | First and second places were clear standouts. There was a pretty big drop-off from second and that's why no third place was awarded. | First place goes to BBDO Cape Town for the City Varsity newspaper ad. Second place goes to TJDR Jhb for CAN Wii campaign, although there was a small debate about whether the campaign was good for newspaper. Third place goes to Draftfb Jhb for Lexus Migration ad. |
| Magazine | We only received eight entries which is unfortunate. Let's keep print alive. | Clear first place went to Vodacom's Sim Back It Up campaign from Draft FCB. They also get second place for the ‘Books behind bars' campaign for Kalahari.net. DDB-SA‘s Energizer campaign was seemingly well-liked but got third place instead. All three go through to Ad of the Year. |
| Outdoor | It's refreshing to see the crafting that went into this category. | Only two pieces worthy of ranking and both go through to Ad of the Year. The Mercedes Benz campaign from Net#work BBDO Jhb takes first place, and second place goes to Net#work BBO CT for CityVarsity's Periodic Table. Must be the Loeries pre-hangover. |
| TV/cinema | Also only a handful of entries were received, but there were some wonderful ideas. | First place goes to Draftfcb Jhb for their innovative cinema experience for Lexus Mark Levinson sound system. A close second goes to the same agency for Vodacom Player 23+1 ad. Third place is Net#work BBDO Jhb for Chicken Licken “Cravings”. Sweet. |
| Radio | It was great to see a strong radio category with fresh ideas that were well-produced. | A clear first place goes to Kalahari.Net for their 80's Classics campaign, a refreshing feat for a campaign done in the vernacular languages. Second place goes to Draftfcb Jhb for Toyota Genuine Parts campaign. Third place is Net#work BBDO Jhb with Simba Ghost Pops. Andre Vrdoljak wondered out aloud whether it wasn't better and cheaper for agencies to enter radio campaigns instead of just singles. Everyone giggled. |
| Experiential | This was the largest category and fiercely contested. First place was unanimous while second and third place were rounded off by very worthy ideas. |
