Advertising News South Africa

No sex please, we're South Africans

Sexpo's billboard advertising campaign is too racy for the public. The Advertising Standards Authority (ASA) fo South Africa told the organisers earlier this week to stop the billboards depicting a female pair of legs with underwear being naughtily removed. The ruling follows a handful of complaints objecting to imagery.
No sex please, we're South Africans

It's not the first time the show has come under scrutiny but the first in which it has been told to remove advertising.

“I am surprised by the ASA ruling,” says Sexpo organiser Silas Howarth. “We believe that this is our most tasteful campaign yet. The image depicted on the billboards represents the sizzling non-stop entertainment at Sexpo, as well as highlighting the kind of sexy shopping available at the event.

“In the light of our recent sex survey that showed the majority of South Africans are naughty at heart, people have sex, all over the world, every day. Sex is nice. It occurs between consenting adults. It's time for people to liven up and enjoy themselves for a change.”

Serve objectors well

Howarth says that it would serve objectors well to visit the event and take in the scenery and harmless fun for themselves.

Last year, Sexpo Joburg attracted in excess of 42 000 visitors, reportedly making it one of the largest lifestyle events in the country. Sexpo Joburg will this year feature firm favourites like penile artist, Pricasso, and the Chapel of Love while a host of new acts will be on stage for non-stop entertainment throughout the show, including two acclaimed adult actresses in attendance from the USA.

“This will be the largest Sexpo ever. Our exhibitors have doubled from last year and we expect record attendance when the show opens on 1 October at Gallagher Convention Centre,” concludes Howarth.

For more, go to www.sexpo.co.za.

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