Launched by brandhouse yesterday, 20 January 2011, entries for the awards close on 30 April 2011. Entrants need to build a portfolio of published work dating from 1 July 2010 until end April 2011. The judge panel includes leading industry authorities Chris Moerdyk, non-executive chairman of Bizcommunity, and Ruda Landman.
Gerald Mahinda, MD of brandhouse says, "brandhouse is deeply committed to responsible drinking and is involved in numerous interventions driving this important message to consumers. The awards form part of our ongoing efforts to inform and raise consumer awareness about the potentially devastating effects of alcohol abuse."
Priscilla Singh, corporate and brand PR manager at brandhouse, says, "While there are many programmes, campaigns and initiatives being rolled out by industry, government and NGOs raising awareness about alcohol and responsible drinking, there seemed to be something missing. The media have an important role to inform and influence people and this award represents an innovative way to make responsible drinking a priority on the news agenda.
"Many journalists do cover and highlight news and issues related to responsible drinking, but more can be done. We believe their messages influence consumers and by being activists for responsible drinking they have the opportunity to make a difference. We'd like to acknowledge media who are true ambassadors for responsible drinking. We look forward to receiving a wide variety of entries from all sectors of media."
Criteria
There will be three finalists per category.
Go to www.brandhouse.co.za for more information.