FMCG News South Africa

Who's the BOS?

BOS is a range of organic, naturally flavoured rooibos teas which is wholly made in South Africa. It is produced by BOS Brands which is privately owned by South Africans Richard Bowsher and Grant Rushmere and is headquartered in Cape Town. The company was launched in 2008 by the owners looking to offer a healthy ready-to-drink alternative in the soft drink category.
Who's the BOS?

The organic rooibos used to make BOS ice teas is grown on Klipopmekaar, a farm nestled in the unspoiled heart of the Cederberg mountain range.

The teas are flavoured with natural flavourants which have been developed in association with one of the world's leading flavour houses -on the forefront of technological flavour development and with a worldwide network of operations.

BOS ice teas are naturally free of caffeine, preservatives, colourants and other nasties and are available in a range of flavours - the Classic Range includes peach, lemon and apple variants - while the Utility Range is available in Energy and Slim variants.

The range contains natural ingredients such as panax ginseng (improves mood and metabolic performance), guarana (natural caffeine and energy booster), and gingko biloba (strengthens memory and improves concentration), while Slim contains natural ingredients such as Hoodia gordonnii

The range is sold at selected outlets nationwide. Available in 275 ml slimline cans for a recommended retail price of R9 - R14.

Further information is available on www.bosicetea.com.

Let's do Biz