"As quality varietal wines that don't take themselves too seriously, the range has evolved into a global brand associated with adventure and a sense of fun. In order to keep our wines relevant and following contemporary global trends, we have given our iconic yellow ostrich a more modern feel and stepped up the use of colour on the labels to ensure strong varietal differentiation across our range of wines," says global marketing manager, Tania Kotze.
The newly spruced up Pinotage Rosé 2012 has already stuck its neck out in leading supermarkets and liquor outlets countrywide and is available at around R27 per bottle.
