This year's AdMag Awards, held yesterday, Wednesday, 9 April 2008, saw Vanessa Raphaely walk away with the prestigious Editor of the Year title for Cosmopolitan magazine. The publication also won Best International Title of the Year. ADvantage magazine's editor-in-chief John Farquhar named New Media as Publisher of the Year for its consistent excellence, while Newcomer of the Year went to Psychologies magazine.
Says Charlene Beukes, publisher for Media24 Special Interest Women's Magazines Division, “We are delighted with Psychologies' first award! We're 100% focused on creating a product that delivers on our promise to both readers and advertisers, and believe this is a sign of great things to come.”
Woolworths Taste was named South African Magazine of the Year.
The Best Advert in ADvantage, a relatively new award initiated by Farquhar, saw Video Lab taking top honours.
Category winners, as appointed by Farquhar and his judging panel, are as follows:
- Top Billing – Merit (General Interest)
- Drum – Gold (General Interest)
- NAG – Gold (Youth Culture 14 years +)
- Ideas/Idees – Merit (Crafts)
- National Geographic Kids – Gold (Children 5-13 years)
- De Kat – Gold (Lifestyle)
- Finweek – Gold (Business)
- Entrepreneur – Gold (Business)
- Sarie – Gold (Women 24-35 years)
- Move – Gold (Women 24-35 years)
- Cosmopolitan – Gold (Women 24-35 years)
- Fit Pregnancy – Gold (Parenting)
- Hip2b2– Merit (Custom Publishing)
- Woolworths Taste – Gold (Custom Publishing)
- Habitat– Gold (Décor & Home)
- Visi– Gold (Décor & Home)
- House & Leisure – Gold (Décor & Home)
- Woman & Home – Gold (Women 35+)
- Car – Gold (Motoring)
- Africa Geographic – Gold (Environment & Conservation)
- Heat – Merit (Celebrity)
- SA Country Life – Gold (Travel)
- Business Day Wanted – Gold (Newspaper Format Supplements)
- Runners World – Gold (Sports)
- Golf Digest – Gold (Sports)
- Men's Health Best Life – Gold (Male)
- Popular Mechanics – Gold (Male)
- Psychologies – Gold (Inspiration / Wellness)
- Eat Out – Gold (Annuals / Bi-annuals)
The AdMag Judges were: Barbara Cooke, TGI; Kim Weissensee, Applied Media Logic; Chris Botha, The MediaShop; Luisa Belter, Freelancer; Nazeer Suliman, Universal McCann; Philippe Raffray, L'Oreal; Wilma de Bruin, Beeld; Trish Guilford, The MediaShop; Melanie Walter, Starcom; Britta Reid, MediaCompete; Jedd Cokayne, Joe Public and John Farquhar.
