The tool was used by advertising to target audiences who were not aware of their brand.
Search Engine Land explains that Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys. The survey responses were then used by Maximize Lift to focus on those consumers that may be the best fit for your products. Unlike other bidding types Maximize Lift didn’t optimize towards views, rather would optimize towards lift.
Adweek reports that ads that use the tool will be supported until 31 March 2022.
